![](https://static.wixstatic.com/media/79d5c6_2c8ab6c3e6cb426fb72fab7d85799775~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/79d5c6_2c8ab6c3e6cb426fb72fab7d85799775~mv2.webp)
![5 elements for captivating FMCG packaging design](https://static.wixstatic.com/media/79d5c6_2c8ab6c3e6cb426fb72fab7d85799775~mv2.jpg/v1/fill/w_680,h_297,fp_0.50_0.50,q_90,enc_auto/79d5c6_2c8ab6c3e6cb426fb72fab7d85799775~mv2.webp)
5 elements for captivating FMCG packaging design
Packaging design is a very effective way to catch a customer’s attention just as they are deciding what to purchase.
![](https://static.wixstatic.com/media/79d5c6_4ea5f18ad34d4360a4b71d66372a3686~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/79d5c6_4ea5f18ad34d4360a4b71d66372a3686~mv2.webp)
![Target your shoppers](https://static.wixstatic.com/media/79d5c6_4ea5f18ad34d4360a4b71d66372a3686~mv2.jpg/v1/fill/w_680,h_298,fp_0.50_0.50,q_90,enc_auto/79d5c6_4ea5f18ad34d4360a4b71d66372a3686~mv2.webp)
Target your shoppers
There are many types of shoppers – people shopping for themselves, family or others.