Design concept: 

This stylish logo displays the message: With AmCham by its side, Taiwan is dynamic and shines.  
AmCham appears strong and modern with the personalized Helvetica font (a connected “C” and “h”) in print form. 

Taiwan is by its side in a spirited cursive form. 

The contrast of the two fonts, forms and colors create a distinct and refreshing new style for AmChamTaiwan.

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Colors:

Colors have been carefully selected to provide a reliable, progressive and energetic look for AmCham Taiwan.

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AmCham is strong, stable and sophisticated in blue. Taiwan is accentuated with a brighter color which shows that Taiwan is the spotlight of this AmCham. 

Indigo blue represents peace, nobility and ambition.

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Red represents good luck, optimism and festivity.