Vidal Sassoon Key Visual Design
Visual Innovation from Scratch
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Task requirement
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VS China Makeup Water New Products Advertiser Vision
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Wake up, moisturize
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In line with the spirit of the brand (fashion advanced)
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Existing elements: product map

Process / solution
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Use "water" to embody the surprise of waking up in the morning
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Splashing water splashes (awake) + water surface (hydraulic)
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Perfect integration of dynamic/static, splash/black elements and high-end fashion brand personality



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