Vidal Sassoon Key Visual Design

Visual Innovation from Scratch

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Task requirement

• VS China Makeup Water New Products Advertiser Vision

• Wake up, moisturize

• In line with the spirit of the brand (fashion advanced)

• Existing elements: product map

Process / solution

• Use "water" to embody the surprise of waking up in the morning

• Splashing water splashes (awake) + water surface (hydraulic)

• Perfect integration of dynamic/static, splash/black elements and high-end fashion brand personality