Vidal Sassoon VIP Package Design

Marketing Concept and visual creation

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Task requirement

• VS China Washing Hair Products 38th Limited Edition Special Edition Gift Box

• Brand characteristics: international fashion, attitude, professional salon

• Core concept: What is different?

• Element: Sassoon brand features

Process / solution

• According to the history of the brand, Vader Sassoon changed the female hairstyle with a pair of scissors in the 1950s, and combined with the core concept to develop the idea of “age woman”.

• The selection of women's images that lead the trend in different eras has turned into a fashion illustration, showing that Sassoon's hair style professional encourages women to pursue their unique beauty!