Vidal Sassoon VIP Package Design
Marketing Concept and visual creation
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Task requirement
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VS China Washing Hair Products 38th Limited Edition Special Edition Gift Box
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Brand characteristics: international fashion, attitude, professional salon
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Core concept: What is different?
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Element: Sassoon brand features


Process / solution
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According to the history of the brand, Vader Sassoon changed the female hairstyle with a pair of scissors in the 1950s, and combined with the core concept to develop the idea of “age woman”.
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The selection of women's images that lead the trend in different eras has turned into a fashion illustration, showing that Sassoon's hair style professional encourages women to pursue their unique beauty!


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