Ｍead Johnson Nutrition

Baby Zone Design

Incorporate Brand Concept into an Integrated Design

專櫃設計 Mead Johnson Nutrition Baby Zone Design | Paradise Design 沛綠地設計

Task requirement

Mead Johnson to cooperate with the biggest personal care store in HK: Mannings to create a space where moms could shop. 

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The goal is to build a space where it could:

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  1. Advertise brand and products.

  2. Shoppers could find products serve their needs

  3. Mom and babies could play together

  4. To fix external structures onto the original shelf in store

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Design elements provided by client: KV, brand guideline book

Counter Design Baby Zone Store References
Counter Design Mead Johnson Key Visual Design
Counter Design Mead Johnson Key Visual Design
Counter Design Mead Johnson Key Visual Design
Counter Design Mead Johnson Key Visual Design

Process / solution

  • We came up with the concept of “happy school” to re-design the original shelf.

  • Utilize the brand color and images to convey stronger brand personality

  • Marking different product zone name to guide shoppers

  • Design toys on display to win the hearts of mom and babies

Counter Design Mead Johnson Baby Zone Element Sketch
Counter Design Mead Johnson Baby Zone Design Overall
Counter Design Mead Johnson Baby Zone G.E Close Up
Counter Design Mead Johnson Baby Zone Wall Counter Design
Counter Design Mead Johnson Baby Zone G.E Design
Counter Design Mead Johnson Baby Zone G.E Design
Counter Design Mead Johnson Baby Zone Wall Counter Design
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