Ｍead Johnson Nutrition
Baby Zone Design
Incorporate Brand Concept into an Integrated Design
Task requirement
Mead Johnson to cooperate with the biggest personal care store in HK: Mannings to create a space where moms could shop.
The goal is to build a space where it could:
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Advertise brand and products.
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Shoppers could find products serve their needs
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Mom and babies could play together
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To fix external structures onto the original shelf in store
Design elements provided by client: KV, brand guideline book
Process / solution
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We came up with the concept of “happy school” to re-design the original shelf.
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Utilize the brand color and images to convey stronger brand personality
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Marking different product zone name to guide shoppers
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Design toys on display to win the hearts of mom and babies
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